| Modulekode | GIC 850 |
| Kwalifikasie | Nagraads |
| Fakulteit | Gordon Institute of Business Science |
| Module-inhoud | As market dynamics shift so too does the role of marketing. This elective will expose students to contemporary issues in both marketing theory and practice that will enable them to better equip their organisations to acquire, grow and maintain valuable customers in line with organisational objectives. The focus will change year on year depending on what the current trends are and students are advised to consult the elective manual each year for further guidance. |
| Modulekrediete | 6.00 |
| Programme |
|
| Kontaktyd | 28 kontakure per 3 week siklus |
| Onderrigtaal | Module word in Engels aangebied |
| Departement | Gordon Institute of Business Science |
| Aanbiedingstydperk | Semester 2 |
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